VICTORY CEREMONY
LVMH and the Paris 2024 Organizing Committee today revealed the outfits designed for volunteer medals bearers who present the medals for the winning athletes, as well as the trays designed by Louis Vuitton to hold the medals for each Victory Ceremony during the Olympic and Paralympic Games Paris 2024.
LVMH continues to showcase the creativity it brings to the Group’s partnership with Paris 2024, with garments that combine exceptional savoir-faire and creative circularity. The new outfits and medals trays join the gold, silver and bronze medals designed by Maison Chaumet, the Team France outfits designed by Berluti for the Opening Ceremonies, and the medals and torches trunks for the Paris 2024 Games designed and crafted by Louis Vuitton. The LVMH Group is once again proud to support Paris 2024 as creative partner for memorable moments of celebration, contributing excellence, elegance and unique global resonance.
Outfits inspired by the 1924 Games in Paris with a resolutely modern look
Paris, the fashion capital of the world, is once again welcoming the Olympic and Paralympic Games, 100 years after the last time the City of Light hosted the event. To connect with this heritage, LVMH has designed outfits that pay tribute to 1920s silhouettes, marked by the birth of sportswear, an affirmation of feminism and the first appearance of unisex styles.
The 515 medals bearers selected by Paris 2024 – young people who are members of national sports federations across France – will wear clothes that celebrate the history of France and its cultural and social heritage. The garments emphasize fluidity and freedom of movement.
Each medals bearer’s unisex outfit will consist of a polo shirt, roomy pants and a traditional gavroche cap. Volunteers will also receive a set of Fenty Beauty products, along with tips if they wish to wear makeup for the occasion.
Louis Vuitton medals tray designed specially for the Victory Ceremonies
Evoking Louis Vuitton’s trunkmaking heritage, the unique Medals Trays were crafted by expert Louis Vuitton artisans at the Beaulieu-sur-Layon workshop in the Maine-et-Loire region, specialized in making leather goods. The trays have an exterior covered by the Maison’s historic Damier canvas – created in 1888 – and the interior is lined with matt black leather, referencing the interiors of the Louis Vuitton Torches and Medals Trunks. Designed and crafted to be as light as possible, the Louis Vuitton Medals Trays can each hold two to six medals. They will carry the medals designed by jeweler Chaumet, bringing an additional touch of French savoir-faire to this exceptional moment that rewards a lifetime of dedication for each athlete on the winner’s podium.
The trays join the prestigious collection of bespoke cases created specially for Paris 2024. These exceptional objects perfectly epitomize LVMH’s mission, “the Art of Crafting Dreams”, and its role as “the Artisan of All Victories” for the Paris 2024 Games.